What the list means, and what it deliberately doesn’t.
- What does it mean that a firm is listed under AI SEO?
- That AI SEO is what the firm is primarily focused on — not one of a dozen services it will take money for. It clears one of four published routes: at least 50% of the business, or its largest area of work by 2× or more, or 2 of five evidenced specialisation signals each with a public URL, or the firm is native or vertical to the category. Other service lines are fine, and we publish them — the split is on every row.
- Why are only 6 firms listed when you looked at 15?
- Because the bar is what a firm is best at, not what it offers. The 9 we held back are firms we examined and could not admit on the evidence we hold. In most cases that is not because the work is poor — it is because something else is what they mainly do. We do not publish those as refusals unless we measured it and can show the sources.
- Are these firms mostly billing for this work, or is it a practice they built?
- A practice they built. All 6 were admitted on evidenced specialisation rather than share of revenue: established firms that rebuilt how they deliver around this category, each showing at least 2 of the five signals with a public URL. Very few firms yet bill mostly for this work, and we would rather say so than let the rule imply otherwise.
- What decides the order of this list?
- Evidence, and nothing that can be bought. The code that orders the list reads a database view that physically cannot see whether a firm pays us, and a test asserts every score is byte-identical across every billing state — if it fails, the site does not deploy. A firm can buy a sponsored slot, which sits above the list, is capped, is labelled on every card, and is excluded from the structured data an AI assistant reads.
- Does a higher score mean a better agency?
- No. The score is how completely we have researched a firm and how much of what it claims we could confirm from public record. A genuinely excellent firm can score low simply because we have not finished checking it — which is why every card shows how many of its own checks are still outstanding.
- Who wrote these profiles?
- We did, from public record, before any of these firms were asked. A firm can claim its profile and reply in its own words; it cannot edit what we found. Correcting a factual error is free for anyone, whether or not they have claimed or paid for anything.
- How current is this list?
- Every firm here has been reviewed at least once, and each profile shows the date. Scores are recomputed on ten named triggers — a claim approved, evidence submitted, a source going stale, a reviewer decision — and every recomputation is recorded so a published number can be re-derived from the inputs it was made on.